The same is true for corporate diversity initiatives. When it comes to activism on social media, raising questions about the intentionality, sincerity, and impact of each act of support is an integral part of the process. Figure 3: Companies’ interest in the topic of “Gender Gap” rose steadily on the week of Blackout Tuesday, but increased dramatically about a month after.Īdditionally, research on the topic of “Gender Gap” saw an increase of 555% about a month after Blackout Tuesday, which calls into question whether or not the Black and White Photo Challenge - which was beginning to emerge by then - was partially responsible. While the interest was not sustained, the timing of the sudden spike suggests that Blackout Tuesday may have played a role. Figure 2: Companies’ interest in the topic of “Women Empowerment” spiked on the week of Blackout Tuesday, then quickly plummeted again. The week of the event, online research conducted on the topic of “Women Empowerment” increased by 406%. Interestingly enough, Blackout Tuesday may have also had the unintended effect of generating interest in gender inequality. Inclusion is making sure everyone is dancing.”ĭid Blackout Tuesday also bring attention to gender inequality? “Diversity is getting invited to the dance. “If you have diverse employees but they do not feel included or valued, you will not retain them,” diversity recruiter Debbie Chang told the Washington Business Journal. Diversity recruiting firms could be playing an integral role in what’s helping to change the corporate landscape. This interest in Diversity Services Group, while most recently catalyzed by Blackout Tuesday, seems to be indicative of a larger corporate trend, given the overall rise of diversity and inclusion execs in the past five years. Two weeks later, the interest dipped, but then steadily rose again to land at a 1,033% overall increase by the end of the month. Figure 1: Companies’ interest in the topic of “Diversity Services” jumped on the week of Blackout Tuesday. On the week of Blackout Tuesday, the amount of online research conducted by companies on Diversity Services increased by 614%. The questions that many people asked about Blackout Tuesday ( Is this truly impactful? Is it causing real change? If so, what kind?) are crucial ones to ask about any form of activism, which is why, this week, we applied them to our own B2B data:ĭid Blackout Tuesday impact corporate America - and if so, how?īlackout Tuesday caused 614% Increase in Interest in Diversity Servicesĭiversity services are organizations that help companies foster and embrace diversity within their community, whether that means hiring a more diverse workforce, offering employee training programs, or hosting diversity-related events. Some called it “a social media trend that did nothing to provide real traction,” while others argued that it was drowning out black voices instead of amplifying them. While the sheer volume of participation caused a major disruption in the online world, not everyone felt that it was positive. ( Over 28 million by 11:14 am, to be exact.) The photos were a part of Blackout Tuesday, a movement intended to show online support for the black community in the aftermath of George Floyd’s alleged murder. I will air replays of conversations with community activists, politicians and revolutionary music.On June 2nd, the online world - specifically that of Instagram - woke up to a flood of black squares on their feeds. In supporting Blackout Tuesday, Darden wrote on social media, “All of my shows are cancelled. “As gatekeepers of the culture, it’s our responsibility to not only come together to celebrate the wins, but also hold each other up during a loss.” “Due to recent events please join us as we take an urgent step of action to provoke accountability and change,” the viral post states. Variety first reported on Blackout Tuesday. A post shared by Atlantic Records on at 2:50pm PDTįollowing the killing of George Floyd and nationwide protests, dozens of music industry members have pledged to join a grassroots campaign to make June 2nd “Blackout Tuesday.”īilled as “a day to disconnect from work and reconnect with our community,” the campaign - boasting the hashtag #TheShowMustBePaused - has gained support from people like Dirty Hit Records’ Jamie Oborne, former Hot 97 music director Karlie Hustle and Beats 1 host Ebro Darden.
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